E-cigarettes, which allow people to inhale nicotine, are a huge money-spinner for tobacco companies.
But some major brands are saying that they can actually make the industry safer.
In a series of tweets, the UK-based British e-cigarette manufacturer, Vaping UK, said e-cigarettes can actually improve public health.
“There are currently more smokers who are using e-cigs than ever before,” said the company’s founder and CEO, David Jones.
“That means that people who would have previously been tobacco smokers are now more likely to be smokers themselves, thereby increasing the overall public health benefit.”‘
The public’s health at risk’The UK is a leading market for e-cig sales, with almost three-quarters of people who vape in the UK buying the device.
But in a report by the Tobacco Institute, a think tank, the company found that the UK vaping market is not as profitable as it could be.
It found that tobacco companies were able to get around regulation by using a range of strategies to keep customers on board.
“This is a complex, complex, highly regulated market,” said Andrew Davies, the report’s co-author.
“Tobacco companies can use all the tricks they want to maintain their hold on customers, but they’re all very limited in the ways they can achieve that.”
He said the UK’s e-juice regulations make it harder for e.cig manufacturers to compete.
“The UK laws are so lax that they have to rely on a lot of different legal and regulatory avenues to make it on the market,” Davies said.
“If we didn’t have these laws, the market would have been flooded with cheaper alternatives.”‘
We’ve seen the cost of doing business’The Tobacco Institute study also found that British e.cigarette companies had a higher price tag than those selling conventional cigarettes.
It reported that British brands such as Philip Morris, Reynolds American and Camelot were charging consumers more than a third more than conventional cigarettes for the same level of nicotine content.
“It’s quite remarkable that British companies can be so cheap and still sell a product that is a very low-risk, very high-profit venture,” said Davies.
“For example, you would be looking at a £3.99 product which is very expensive but it’s probably a very good deal for a cigarette.”‘
It’s not a gateway’Some UK-owned brands have already started using the technology to help curb smoking.
Camelot launched a website called Camelot Juice and eLiquids, in which it gives users a choice of e-liquids and flavours, with the option to also buy other nicotine products.
“We believe it’s the best way to reduce the risk of developing addiction to nicotine, and therefore, in turn, tobacco use,” said Camelot chief executive Steve Smith.
“So it’s not just a gateway, it’s a great alternative to tobacco.”
Camelots own brand, Camelot Tobacco, has also started selling e-liquid products.
It’s been making its own tobacco since the 1970s, but in recent years, it has been trying to build its own market, said Smith.
In December, it launched a range that included e-Cigarettes, which can be used as a replacement for traditional cigarettes.
“There’s a lot more people who are vaping than there are people who smoke,” said Smith, adding that Camelot has seen a big rise in sales over the past few years.
“I think the first indication that e-smoking is becoming a viable alternative is that Camelots is now in the process of doing its own e-flavour and offering it to its own customers.”
A spokesperson for Camelot said the product has been tested by a range from “expert smokers” to non-smokers.
“These are the kinds of products that the vast majority of smokers would never use, so the fact that we are making them available is really an indication that Camel is looking to take the lead on this market,” the spokesperson said.’
This isn’t a gateway’: CEO of VapingUKThe British company said it was not worried about the potential public health risks of e.cigs.
“Our goal is not to harm anyone,” it said.
“We have made a decision to provide a safer alternative to smoking, and it has led to positive results.”
The company is working on making the technology cheaper, and said it would continue to increase the quantity of eLiquid on its website.
“E-cigarettes are not a smoking cessation product,” it added.
‘Vaping is the future’VapeUK has a number of products available in its shop, but its main product, Vape Juice, is aimed at younger smokers.
It is available in a range to children aged six to 15, and also for adults, with a range for people aged 65 and over.”Vape Juice