If you’re looking for a new electronic cigarette, you can now buy them online from Amazon.
The online retailer’s e-cig section will now carry e-cigarette items for $4.99, down from $9.99 for the same item on Amazon.com.
The discount will also apply to any new or existing e-cigarettes purchased in-store, Amazon said.
The retailer also lowered the price of its e-cigs, including the “Ego Series” which is made by Swedish e-liquid maker Vapid, to $9 for the first two sizes.
Those e-liquids are available at its e.liquidstore.com site.
The e-vapor market has exploded in the past year and now totals nearly $70 billion worldwide, according to Bloomberg.
Amazon is one of the top 10 e-commerce sites in the world, with more than 500 million customers, according the company’s latest annual report.
It also said in January that it had sold more than 1.4 billion of its popular e-juice products in the first quarter.