TechRadars article The world’s biggest tobacco company has announced a plan to make cigarettes lighter by reducing their nicotine content.
The move is a response to the increasing popularity of electronic cigarettes and the fact that e-cigarettes are being sold in places such as China and Russia.
“It’s the right thing to do,” said Michael Fuchs, head of cigarette products at Philip Morris International.
The change will see most of the e-cigs sold in China, Russia and India reduced in nicotine content from 15mg to 7mg. “
A square e-cigarette is a much better option for those people.”
The change will see most of the e-cigs sold in China, Russia and India reduced in nicotine content from 15mg to 7mg.
The rest of the world’s e-cig market is expected to be affected, too.
“The e-liquid we are using is a lot more effective than a regular cigarette, but it’s not as good as a cigarette,” said Fuchs.
“But a square cigarette is a great option for people who don’t want to smoke.”
This news comes after the company last year said it would be offering e-vapor devices in the UK, but only to “high-risk smokers” in the capital.
Fuchs said he was confident the move would prove a success.
“I think we’re going to be seeing a lot of positive changes in the tobacco industry,” he said.
“With e-tobacco sales increasing at a rate of more than 50 per cent a year, we can see that the market is in a good place.”
Philip Morris has been the biggest e-connoisseur of the modern age, but is now also making e-liquids to help curb smoking.
Last year, it launched its first product, the Square E-Cigarette, in China.
The e-e cigarette uses a battery and a USB charging port to charge the battery in a sealed chamber and release the e liquid, which then hits the user’s throat.
“There’s nothing wrong with an e-hookah, but we think there’s a lot we can do to help people stop smoking cigarettes,” said Philip Morris’s Fuchs in a statement.
The company’s chief executive, Andrew Lacy, said the company had no plans to change its position on e-smoking, as e-colas had “no harm whatsoever”.