By Dan MoseleyRead moreThe world of e-cigarettes has been dominated by one brand – the popular ‘nicotine-free’ brand Joyeuse.
The British company has also been accused of selling a false sense of security in a marketing campaign aimed at young people.
The National Tobacco Institute said that the new products are “far more dangerous” than they have been in the past and “the most harmful” of them is nicotine gum.
Joyeuse has already been fined more than $5m by the UK’s Health Protection Agency (HPA) for misleading the public about the health risks of the products.
The new product is made from a “nicotine mixture” which is not intended to be used in the traditional way, it said.
In a statement, Joyeuses chief executive, Andrew Gifford, said: “There are no credible studies that support the claims made by JoyeUSE and its product line.”
We have also made a number of changes to our website and social media channels to ensure that consumers have the information they need to make an informed choice.
“Mr Giffords statement said that he was “concerned by reports that are circulating that there is a lack of scientific evidence to support the claim that the nicotine-free product is safer than tobacco cigarettes”.
The government has also said it will consider legislation to ban e-cigs altogether, saying that it will do so in an attempt to cut the number of people dying from tobacco-related illnesses.
The tobacco industry has been lobbying hard against any moves to ban the products, which are marketed as less harmful to smokers.
But some academics say that e-cigarette users could be better off if the government bans the products altogether.
The UK government has said it wants to reduce the use of tobacco by 70 per cent by 2020, and has already committed to a “no-smoke zone” in all public places.
The Tobacco Institute, which is part of the Campaign for Tobacco-Free Kids, has also expressed concern that the government could be “playing catch up” by taking a more cautious approach.”
If they are doing everything they can to ban vaping in public places, it’s hard to see what they can do to tackle the health problems associated with vaping,” said the group’s chief executive Paul O’Connell.”
The government needs to look at other ways to help people quit smoking, not just the more obvious ones like banning cigarettes.