When it comes to smoking cessation, the two major companies that make e-cigarettes and other electronic cigarettes are far apart, according to a new report.
Finiti and other e-cigarette companies are doing better than most competitors on several measures.
But the market isn’t just saturated; e-cig sales in the United States have fallen to the lowest level in almost two decades, according the Center for Tobacco Products.
Meanwhile, cigarette sales in America are surging, and they continue to rise as people switch to vaping devices, including e-cigs.
In addition, the U.S. has now surpassed Japan as the world’s biggest tobacco market, according a new Bloomberg report.
As the tobacco industry grapples with a global recession, e-Cigarettes are helping the industry reach a tipping point.
“There are very few tobacco products that are doing as well as the e-liquid market,” said Brian Levin, vice president of research at the Tobacco Products Research Center, a nonprofit research organization that analyzes health-related products.
Finite nicotine concentration in cigarette smoke can reach up to 25 parts per billion.
The FDA is considering banning the use of e-liquids for e-smoking, which is banned in the U, Canada, the Netherlands and most European countries.
E-cigarette sales are expected to rise by nearly 25% over the next two years, according TOFPC estimates.
The industry is growing fast, with companies like VaporDNA, VaporLab, Vape Nation, Vaporshop and VaporEagle all adding new flavors and products to their brands.
Ejuice sales have grown by 60% in the past two years alone, to more than $2 billion.
Eighty-seven percent of ejuice consumed in the country is consumed by people over age 18, according Nielsen data.
A major hurdle to e-vaping’s success has been its lack of regulation.
In 2013, ejuices sold to children were prohibited under the federal Food, Drug and Cosmetic Act (FDCA).
But a 2014 law allowed retailers to sell to adults, including schools, colleges and libraries, as long as they were sold without packaging.
And in March, the FDA issued guidance clarifying that “mature e-juice products” must be labeled with warnings on the packaging and on the label that say, “Do not use this product if you have or have had cancer or heart disease.”
The new regulation has helped the industry grow rapidly, Levin said.
But it hasn’t stopped e-consumers from switching to e cigarettes and other nicotine replacement products.
“We’ve been getting a lot of questions about whether the ejuicing industry is going to be able to continue to survive and thrive,” he said.
“This is a big question.
Will they continue as a niche industry that is not going to grow as rapidly as the tobacco and alcohol industries?”
E-cigarettes are popular among teens because they offer a convenient way to quit smoking and reduce nicotine intake.
E cigarette users can take a puff from a carton, or they can use an inhaler that contains nicotine that is vaporized.
But as a gateway, they don’t offer much of a long-term benefit for quitting smoking, Levin noted.
While e-smokers who use e-hookahs often report lower levels of nicotine in their system, Levin cautioned that “the health risks associated with hookahs are more subtle than with cigarettes.”
He said he believes the new regulations could make hookahs less popular among adults.
“The FDA has a great job,” Levin said, “but there are people who are going to find that this regulation is going into the wrong hands.
We need to take the law into our own hands.”