How the new e-cigarette marketing strategy is working for the brands who want to sell it to kids

The e-cigarettes are now so popular, and so expensive, that cigarette advertising campaigns and other promotional activities are getting outsourced to companies that sell them to kids, according to e-cig manufacturers.This trend is making it harder to attract kids to […]

How e-cigarettes have become ‘gateway’ to smoking and addiction

By now, the tobacco industry is a household name.Yet despite the industry’s long history of peddling the myth that e-cigarette vapour is a healthier alternative to smoking, scientists are still finding that e, too, is linked to health problems.And the […]